Commerciality is becoming increasingly important to employers. In addition to a strong academic background, graduates need to be equipped with a range of core competencies and sound commercial acumen.

The Certificate in Commerciality has been designed with input from top employers to help graduates make the important transition from education to work covering aspects of the selection and recruitment process. Students discover and develop the key skills and knowledge that is most valued by employers as well assessing their current strengths and developmental needs.

What's in the course?

The Certificate in Commerciality is the perfect course for those looking to learn the fundamentals of business.

Using a structured framework you will analyse case studies to see the ingredients that combine to make a successful business. You will also analyse the individuals that run the businesses to highlight the key commercial skills needed for success.

The course is interactive & experiential. Participants will develop their commercial skills and knowledge almost without realising it.

As well as your Certificate in Commerciality, those that complete the course will receive a personal diagnosis of their key commercial strengths and weaknesses. On top of this you will also receive an action plan as a starting point for further development and some powerful toolkits that can be taken away.

Course Outline

MODULE 1: The Fundamentals of Business
  • This module is all about learning or refreshing your knowledge of business. You will study segmentation and marketing.
  • Looking at the importance of Market Profitability and defining and measuring Market Size.
  • ​Next you will look at the strategy behind a business, focusing on the importance of delivering a product or service that will allow a business to grow.
  • ​Finally you will explore in depth the importance of money and finance including: cash cycle, cash flow, financial statements and valuing a business.
MODULE 2: Measuring & Developing your Commercial Skills & Knowledge
  • This module is all about creating a diagnostic that measures and benchmarks your commercial skills and knowledge. You will complete a set of real world interactive simulations in a role playing simulation where you will analyse business pitches.
  • You will be asked to answer self-reflective questions that focus on your key personal skills, both in your daily life and working environment. As well as looking at how you work with other people.
  • Your commercial acumen will be tested throughout through skills questions and quizzes.
  • Once you have completed the three levels you will unlock a personal skills diagnostic.
  • This is a profile that gives a benchmark of your commercial skills and knowledge showing your strengths and weaknesses, as well as giving suggestions for further development.
MODULE 3: Applying what you've Learnt
  • This module is all about applying what has been learnt in the course to something that can be taken forward and further developed for the rest of the your career.
  • A final exam will test your knowledge of everything that has been covered throughout the course. This will show how much you have learnt. Once the correct pass rate has been completed, you will unlock your toolkits.
  • The toolkits are takeaways that allow you to continue to use the structure of the key methodology that you have learnt throughout the course.
  • This is a valuable tool that you will be able to apply to your career once employment has been secured as well as for use in further studies.
  • “I thought the programme was very tailored to my needs. It boosted my confidence and helped me focus my business goals to achieve success. Thank you.”
    Kelly Roger
    Self Employed – Sports Mobile Therapist
  • “Very good programme. Brings clarity to all aspects of business and exposes areas that need improvement.”
    Sheriff Tajudeen
    Entrepreneur and Football business owner
  • “This was really helpful because I don’t come from a business background, so I have really valued the experience.”
    Dominic Best
    Aspiring Entrepreneur – Sports Coaching
  • “This work is the most up-to-date in providing both employers and employees the tools to assess potential in modern day business and management responsibilities in general. It also has the flexibility for extensive development of personnel in education and science as future leaders of industry”
    Dr David B Lingiah
    Ansted University, External Professor of Psychology & Psychotherapy. Companion member of the Institute of Management Specialists (UK).
  • “Truly revolutionary in its game and play approach pedagogy and it already seems to be disrupting the training and education market and contributing to student's employability skills development”
    Eric CK Chan
    Principal Lecturer - Management, Leadership, Teams & Organisational Behaviour / Experiential Learning and Business Simulations
  • “A Stroke of genius”
    Dean Arnold
    Partner Deloitte
  • "It's perfect... content and structure are outstanding"
    MBA Student
    University of Hertfordshire
  • “This was one of the best programmes I experienced in my EMBA at Cambridge and I had to make all my CFOs enjoy the same benefits!”
    Johann Xavier
    Saatchi & Saatchi
  • “I was able to embrace my skills a lot more and feel confident about myself and how I work with other people”
    Erica Otawara
    Saatchi & Saatchi

Success Stories

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