Latest research shows that businesses succeed or fail because of the quality of people or the quality of business strategy. The Diploma in Commerciality measures and develops both the entrepreneurial skills and business strategy you need to be successful.

What's in the course?

As well as developing your entrepreneurial skills, you will receive a Business Strategy healthcheck that will measure the quality of your business strategy. Using this you will fast track your business development to create

  • A winning business strategy
  • Investor ready business plan
  • Customer ready growth plan

​The course is interactive & experiential, you will learn by doing and in doing so you will acquire a powerful methodology that will allow you to continually analyse your business.

Course Outline

Module 1: Measuring and Developing your Entrepreneurial Skills
  • You will complete a set of real world interactive simulations where you will analyse business pitches. You will also answer a self-awareness questionnaire that focuses on your personal skills, both in your daily life and working environment and how you work with other people.
  • There is also a multiple choice commercial awareness quiz that tests and measures your knowledge of business.
  • Once you have completed the tasks you will unlock your personal skills diagnostic. This is a highly comprehensive profile that analyses your skills and knowledge showing your strengths and weaknesses, as well as comparative perceptions and suggestions for development.
  • Using a powerful E-Portfolio and the diagnostic, you will create a personal development plan. The aim of this is to identify where you would like to develop and how you plan to do so for each of your entrepreneurial skills.
Module 2: Expanding your Knowledge using Fast Strategy
  • The second part of the course focuses on expanding your knowledge using a set of E-learning resources as well as video lectures from the University of Cambridge.
  • You will explore and learn through 6 learning topics that cover segmentation, marketing, strategy, competitive position, finance and HR.
  • As well as these topics we will focus on teaching you the fundamentals of fast strategy. This is covered in greater depth in the video lectures.
  • You are given a study log that will track your progress through the E-Academy. The interactive learning topics cover all the key information you will need in the form of questions with instant feedback, videos and case studies.
  • Further reading is offered to those that want to delve deeper into the theory that they have been taught.
Module 3: Advanced Cased Studies - Detailed Analysis
  • Next you will use what you’ve learnt from the E-Academy and apply it to two very advanced case studies.
  • You will use the same simulation format that has been used in the previous modules, but you will receive additional challenges as well as comprehensive due diligence packs to absorb.
  • These packs will help you analyse the case studies you will receive, but you will still be against the clock, so you will have to use your 9 Personal Skills for Success to manage your time efficiently and analyse the data to help you make a decision.
  • This module culminates with a final exam that tests everything you have been taught throughout the programme, focusing especially on the previous 2 modules.
Module 4: Business Strategy - Applying what you've Learnt
  • This module is all about applying what you’ve learnt in the programme to your business or business idea. You are encouraged to continue your personal development through the use of the E-Portfolio to develop and track your entrepreneurial skills.
  • You will apply the methodology that you have learnt to your own business or business idea.
  • You will really understand what matters about the market/customers and the competition, analyse and mitigate risk, collaborate and emerge a winning, motivational strategy, innovate business models and make effective decisions and judgements.
  • This results in a living strategic plan for investors or the internal team that be used to highlight the strengths and weaknesses of your business allowing you to spot opportunities and create action plans for improvement moving forward.


This Course will help you to develop your entrepreneurial skills as well as honing your understanding of the 10 Factors of Business Success to help make your business venture a success. As well as receiving a Certificate in Commerciality you will receive a Business Strategy healthcheck that will measure the quality of your business strategy. Using this you will fast track your business development to create

  • A winning business strategy
  • Investor ready business plan
  • Customer ready growth plan
  • “I thought the programme was very tailored to my needs. It boosted my confidence and helped me focus my business goals to achieve success. Thank you.”
    Kelly Roger
    Self Employed – Sports Mobile Therapist
  • “Very good programme. Brings clarity to all aspects of business and exposes areas that need improvement.”
    Sheriff Tajudeen
    Entrepreneur and Football business owner
  • “This was really helpful because I don’t come from a business background, so I have really valued the experience.”
    Dominic Best
    Aspiring Entrepreneur – Sports Coaching
  • “This work is the most up-to-date in providing both employers and employees the tools to assess potential in modern day business and management responsibilities in general. It also has the flexibility for extensive development of personnel in education and science as future leaders of industry”
    Dr David B Lingiah
    Ansted University, External Professor of Psychology & Psychotherapy. Companion member of the Institute of Management Specialists (UK).
  • “Truly revolutionary in its game and play approach pedagogy and it already seems to be disrupting the training and education market and contributing to student's employability skills development”
    Eric CK Chan
    Principal Lecturer - Management, Leadership, Teams & Organisational Behaviour / Experiential Learning and Business Simulations
  • “A Stroke of genius”
    Dean Arnold
    Partner Deloitte
  • "It's perfect... content and structure are outstanding"
    MBA Student
    University of Hertfordshire
  • “This was one of the best programmes I experienced in my EMBA at Cambridge and I had to make all my CFOs enjoy the same benefits!”
    Johann Xavier
    Saatchi & Saatchi
  • “I was able to embrace my skills a lot more and feel confident about myself and how I work with other people”
    Erica Otawara
    Saatchi & Saatchi

Success Stories

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